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2012 Year End Letter

Dear Friends:

Thank you! Your support of WLAE over the past year has allowed us to serve the New Orleans community and the people of Southeast Louisiana with quality programs and services that positively impact lives. Your investment in our mission has helped to educate at risk children get ready to learn, aided an underserved population with access to vital healthcare information and provided inspiration to the elderly and shut-ins with the broadcast of the daily Mass. Your generosity has also allowed WLAE to produce award winning documentaries and specials such as Glory Days: The Catholic League of New Orleans Part II and Go Coast: Louisiana, which will be seen nationally on public television stations next year.

In 2013, we want to continue our good work, but looming federal budget cuts present many new challenges. How can you help? Please consider a financial gift that can advance our valuable services and help secure our financial future. Give to keep WLAE strong. Our rewarding and important work benefits us all.

As the year winds down we hope that you will keep WLAE in prayer as you finalize your end of year charitable giving. For your convenience we have enclosed an envelope for your use.

All of us at WLAE wish you a happy, healthy and blessed Christmas season with a New Year filled with peace, hope and love.

With warm regards,

father tom signature 2 2012 Year End Letter
Rev. Thomas E. Chambers
President, WLAE-TV

ron 2 2012 Year End Letter
Ron Yager
V.P & General Manager, WLAE-TV

P.S. Please help us to honor the memory of our founder, Archbishop Philip M. Hannan, as we continue the mission to educate, inform and inspire through television and digital media. Please give as generously as you can.

WLAE… We’re Local And Effective

I recently had to write a report for the Corporation for Public Broadcasting. The theme of the report was the local content and programming produced by WLAE. As I delved into the report, I soon began to realize that when you step back and take a look, at WLAE, we produce a large amount of local programming. Adding it all up came to over 10 hours a week. That’s over 40 hours a month. That’s over 480 hours a year. That’s a lot!

How do we accomplish all of this? Having a great staff of dedicated employees sure helps, but partnering with area businesses and organizations really makes all of this possible. Here are three key factors.

Local Value

For over 28 years, WLAE has been an essential part of New Orleans and Southeast Louisiana. Over the years, we have built a reputation for quality content that is both wholesome and trustworthy. The high level of need for accurate, unbiased, community-based programming in our region is critical. WLAE uses its production strengths in the areas of public affairs, health and education to affirm its value to the community.

Local Service

Many of our local programs address the community priorities listed in our strategic plan. From live “call in” shows about healthcare to informative panel discussions with government and civic leaders, WLAE strives to serve the region with content that viewers can use to better their lives.

Local Impact

“The Hello Health partnership between WLAE and Ochsner Hospital has proved very beneficial for our patients and physicians. Not only are we able to reach the public with valuable medical information on television, but also via website streaming and at our community outreach seminars.”
Susan M. Piglia, Director, Corporate Wellness at Ochsner

“Working with WLAE has been an enlightening and gratifying experience. Their professionalism is evident on every level, but so is their enthusiasm for the culture and beauty of Louisiana.”
Renee Kientz – V.P., Communications St. Tammany Tourist Commission

Be on the lookout for two new local productions coming to WLAE this summer. On Sunday, June 24th, the Go Coast: Louisiana series premieres and on Sunday, August 26th the much anticipated Glory Days – Part II will debut.

Happy Viewing!

Ron Yager
Vice President and General Manager WLAE-TV

2011 Year End Letter from Ron Yager

Dear Friends of WLAE:

As I look back and reflect on 2011, I would like to take this opportunity to personally thank you, our loyal stakeholders, for your support of WLAE during the past year. Whether it was through financial means, words of encouragement, volunteerism or prayer, your generosity is always much needed and greatly appreciated. This past year we lost the founder of WLAE, Archbishop Philip M. Hannan. In 1984, Archbishop Hannan created WLAE as a way to use emerging media to educate, inform and inspire the people of New Orleans. Archbishop Hannan’s vision still holds true today as many of the core values that he established at WLAE are ongoing, especially in the presentation of The Daily Mass on television and around the world via the internet. Archbishop Hannan was truly a man ahead of his time and will be missed by everyone who was touched by his incredible life.

As a way to honor Archbishop Hannan, WLAE has created a tribute DVD featuring the Archbishop in several past productions and programs. Some of the highlights of the DVD include the Papal visit of Pope John Paul II from1987, The Three Archbishops of New Orleans from the Church Alive television series and a feature about the Catholic Foundation. WLAE would be happy to send you a copy of this DVD as our thank-you gift for any contribution that you make to our annual appeal at $50 or above. For any contributions made at $100 or more, we will also send you a DVD of the Archbishop Hannan Funeral Mass. You can order these items on the shop page on the WLAE website.

Your year-end donation is fully tax deductible and will help us keep some of your favorite programs on the air such as The News Hour, Charlie Rose, Greater New Orleans and the Daily Mass from St. Louis Cathedral.

Please know that WLAE is here to serve you and the viewers of Southeast Louisiana. Once again, I thank each of you for financially and prayerfully supporting our efforts and send my warmest holiday wishes to you and your family. Your gift of support, however large or small, goes a long way to help making WLAE- More Than Television.

Merry Christmas and a Happy New Year!

Ron Yager
Vice President & General Manager
WLAE-TV

Letter from Ron Yager, Vice President and General Manager

Dear Friends of WLAE,

Every month over 170 million Americans use public media – through 368 public television stations, 934 public radio stations, hundreds of online services, education services, and in-person events and activities.

Every month over half of all Americans use public media.

WLAE has joined with public television and public radio stations across the country in an unprecedented effort to harness the enthusiasm of the 170 million Americans who utilize public broadcasting each month.

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming with a particular focus on the needs of underserved audiences, including children, minorities, and low-income Americans.

Public broadcasting is local:

Stations are locally licensed and governed, locally programmed, and locally staffed. In many rural areas, public broadcasting is the only source of free local, national and international news, public affairs, and cultural programming.

Public broadcasting is a great investment:

Unlike public broadcasting systems throughout the world, America’s public broadcasters do not rely upon the government as their primary source of funding. On average, federal funding amounts to less than 14% of a station’s budget, with the remaining 86% coming from local sources.(1) However, this federal support is critical seed money for local stations which leverage each federal dollar to raise over six more dollars from local sources in order to provide the American public with the highest quality programming and services.

Public broadcasting reflects the values of viewers and listeners, not advertisers…

America has tremendous diversity of broadcasting outlets, but only public broadcasting is commercial free. This is one reason why public broadcasting is so highly trusted by the American people.

Public broadcasting is more important than ever:

The rapidly changing media environment is making public broadcasting more and more vital as a source of unbiased news, local cultural programming, and non-commercial educational programs designed to enhance the quality of life of our local communities. Public broadcasting is a source of children’s programming, public affairs, music, and culture information that is often not provided by other sources.

Public broadcasting provides vital programming for parents and children:

While certainly there are other media options for parents and children, only public broadcasting offers children’s programming free from commercial considerations. Public broadcasting has the best interests of children as its sole objective. This is one reason why parents and teachers trust public broadcasting, and why maintaining our public broadcasting system is so important.

Public Media Embraces the Digital Future:

Public broadcasting content is now available through broadcast, cable, satellite, satellite radio, the Internet, and wireless devices. Public broadcasting is committed to a multi-platform presence, to be available anywhere at anytime to the public it serves. Local stations partner with museums, libraries and other community organizations to make great content available to the public for free on mobile devices and online. They are teaming up with start-ups and innovators to break new ground in educational and informational materials.

» Join the campaign at www.170millionamericans.org.

sig Letter from Ron Yager, Vice President and General Manager

Ron Yager
Vice President & General Manager
WLAE-TV